My role: Campaign concept, art direction, design and copywriting.
Some people just weren’t meant to sit
DEWALT+LEGO: THE ULTIMATE TRADESPERSON'S KIT
DEWALT is excited to partner with LEGO to highlight the essential role of tradespeople and promote growth in the trades. This partnership aims to engage the younger generation with a special-edition kit that combines hands-on fun with educational insights into various trades. The kit features five ready-to-build dioramas, each showcasing a key trade: concrete, electrical, carpentry, plumbing, and mechanical. These sets stack to create a multi-story building, highlighting how these trades interconnect. Each set includes LEGO figures of tradespeople with mini DEWALT tools, and detailed bricks for building each trade project. Half of all proceeds will support our Grow the Trades initiative, funding training programs at organizations like the YMCA and Boys & Girls Clubs. Each purchase is not just fun, but an investment in the future of trades professionals, merging enjoyment with philanthropy and a vision for the future.
WILD CARD
Mushroom Kingdom Tradesperson Tool Kit.
Imagine the world of professional tools with the beloved universe of Mario Bros, the most iconic tradesperson in gaming, to celebrate its 40th anniversary and National Tradesperson Day 2025 and give a nod to the craftsmanship and dedication of tradespeople everywhere, with a fun and nostalgic twist to the daily grind. DEWALT partners with Nintendo to release limited-edition Mario-themed tools and gear, including power drills that emit the iconic Mario coin sound, standout tool set in a brick block, a question mark block lunchbox, and wearables like Koopa shell hard hat and mushroom-patterned boots, all designed for rugged everyday use.
For trades people, this means tools and gear that are not only top-notch but also add a fun factor to the job, allowing them to express their unique personalities and passions. These details bring smiles during tough days and enrich both work and play. This partnership goes beyond making work fun; it’s about building a community that celebrates all aspects of being a tradesperson today.
