RFP Art Direction/Design.
Coca-Cola gave people a chance to win more than 150,000 prizes by using their smartphone cameras to scan a “Sip & Scan” icon on cans and bottles of Coke. Labels on 20-ounce bottles of Coke and Coke Zero Sugar featured peel-away wristbands with six different summer-themed designs, such as popsicles or hot dogs. The prizes include tickets for concerts, movies, amusement parks and baseball games, along with a chance to meet members of the U.S. Women’s National Team (USWNT) after the FIFA Women’s World Cup soccer tournament or to light fireworks at a NASCAR race.
